Marketing and Communications offers a variety of services to help you market your program. Find a list of those here. Look it over and see what you think would be the most helpful to you and your department.
If you have a project for which you would like to have help from Marketing and Communications, please review the chart below to find out approximately how long it might time for your project to be completed.
Project Timelines
The following is guidance on approximately how long some projects take, but please keep in mind that each project's timeline will be dependent on several factors including completeness of content, clarity of purpose, priority level, marketing workload, and budget.
A major factor in timing is whether a project must go out for a quote or bid. Quotes can be had in a matter of days. Bids take up to two months.
Sample Projects
| College Viewbook | 9 months |
| College Catalog | 4-6 months |
| Event Promotional Materials (High Quality) | 8 weeks |
| Event Promotional Materials (Quick and Dirty) | 2 weeks |
| Admissions Publications | 4-8 weeks |
| Complex Brochures | 6-12 weeks |
| Tri-fold Brochures | 3-5 weeks |
| One-sheets | 2-3 weeks |
| Posters | 1-2 weeks |
| Postcards | 2-3 weeks |
| Videos (YouTube Quality) | 2-3 weeks |
| Videos (TV Quality) | 4-8 weeks |
| Webpages | 1-7 days |
| Custom Webpages | 2-7 days |
| Social Media Initiatives | 2 weeks-1 month |
| News Releases | 1-14 days |
| Press Conferences | 1-2 weeks |
| Magazines/Newsletters | 1-2 months |
| Photography Requests | 2 days in advance |
| Mass Quantity Promotional Items | Yearly |
| Custom Promotional Items | 6-8 weeks |
Project Requests
To initiate a new project or to update an existing project, please send an email to marcom@mymvcc.atlassian.net with the details of the project, including:
- Project due date
- Project description
- Purpose
- Goals
- Any details like time, date, location
- Any helpful attachments
Things to consider:
- Time: When is your event or program? Make sure there enough time to prepare the message appropriately, get the word out, and encourage participation.
- Content: Please have the basics set — the What, When, Where, Why, and How. Have this information ready to go so that your project manager can begin to come up with a plan. Also make sure to have contact and/or registration information ready as well. Loose ideas are great, because we can take the idea and turn it into something do-able. You don’t have to have all of the details thought-out and finalized, just the basics.
- Audience: Think about how many people you are trying to reach, and the logistics to do so. For example, how many postcards will you need? Is your audience on social media? Should we do a news release or media pitch?
- Imagery: Are you thinking you would like posters or flyers? Please have some ideas in mind on imagery you think would best help to market your initiative.
- Be willing you put yourself out there: We may be able to line up a spot for you on television or radio. But these spots won't happen if someone isn't willing to speak on camera or on the air about an event or issue. Think about if you would be willing to go on the air for promotion, or if you know of someone involved in the project who would.
- Consider cost: Is your department able to pay the expenses to market this program? Unfortunately, the Marketing Department is unable to pay for every publication, poster, and other materials. Be prepared to have a conversation about cost and payment.